These notes were first presented at The Developing Group, 5 June 2004
(a second version, Thinking Networks II, was presented on 3 June 2006)
THINKING NETWORKS I
James Lawley
We have "a simple aim: To get you to
think networks.
It is about how networks emerge, what they look like, and how they evolve.
...
Networks are present everywhere. All we need is an eye for them."
Linked, p. 7
These preparatory notes consist of a series of quotations from four recently published books (with my comments interspersed between the quotes):
Albert-Laszlo Barabasi, Linked: How everything is connected (Plume, 2003)
Mark
Buchanan, Nexus: Small worlds and the science of
networks (Norton, 2002)
Steven
Strogatz, Sync: Rhythms of nature, rhythms of
ourselves (Allen Lane, 2003)
Duncan Watts, Six Degrees: The Science of a connected age (Norton, 2003)
Other books that have contributed to our thinking in terms of networks are:
Fritjof Capra, The Web of Life: A new synthesis of mind and matter
Fritjof Capra, Hidden Connections: Integrating the biological, cognitive and social
Malcolm
Gladwell, The Tipping Point: How little things can
make a big difference
Steven
Johnson, Emergence: The connected
lives of ants, brains, cities and software
Mark Ward, Universality: The underlying theory behind life, the universe and everything
A few points to remember:
1.
Time and again the authors of these books emphasise that in order to
think networks, a different way of thinking is required:
"Unfortunately,
our minds are bad at grasping these kinds of problems. We’re
accustomed to thinking in terms of centralized control, clear chains of
command, the straightforward logic of cause and effect. But in highly
interconnected systems, where every player ultimately affects every
other, our standard ways of thinking fall apart.” Sync p.
34-35
"The resulting small worlds are rather
different from the Euclidean world to which we are accustomed. ...
Navigating this non-Euclidean world repeatedly tricks our intuition and
reminds us that there is a new geometry out there that we need to
master in order to make sense of the complex world around us.” Linked,
p. 40
"When it comes to large-scale
coordinated social action, hindsight is not 20-20 — in fact it can be
actively misleading. ... The small-world phenomenon is so
counterintuitive — it is a global phenomenon, yet individuals are
capable only of local measurement.” Six Degrees p. 53 &
83
"What makes this paradoxical is that you
might think that strong social links would be the crucial ones holding
a network together. But they aren’t; in fact they are hardly important
at all. ... We are continually surprised [because] the long-distance
social shortcuts that make the world small are mostly invisible in our
ordinary social lives. We can only see as far as those to whom we are
directly linked.” Nexus, p. 41 & 55
2.
Because the study of networks is such a new field and so many people
from different backgrounds are contributing there are many terms for
similar phenomenon. We have tried to reflect this in the subheadings
by listing several of the most commonly occurring names. Also, the
terminology of networks can be mapped onto the terminology we use in
Metaphors in Mind:
COMPARING TERMINOLOGY: LEVELS
OF ORGANISATION
|
NETWORK THEORY
|
|
SYMBOLIC MODELLING
|
|
Network
|
<-->
|
Metaphor
Landscape
|
|
Cluster
|
<-->
|
Perception
|
|
Links
|
<-->
|
Relationships
|
|
Nodes
|
<-->
|
Components /
Symbols
|
3.
As most of the main ideas are interconnected (they would be wouldn't
they), our groupings reflect our personal preferences rather than
anything inherent in the information. We hope to reflect some of the
interconnections by
bolding the key concepts
wherever they appear. All
italics is in the original
text.
4. A few caveats:
This stuff is so new (all the popular books on network
theory have been published in the last five years) that there are bound
to be major revisions, it really is work in progress.
“Claiming that everything is a small-world network or a
scale-free network not only oversimplifies the truth but does so in a
way that can mislead one to think that the same set of characteristics
is relevant to every problem. If we want to understand the connected
age in any more than a superficial manner, we need to recognize that
different classes of networked systems require us to explore different
sorts of network properties.” p. 304 Six Degrees.
And how do we do
that? We use bottom-up modelling.
Except where there are physical entities that are
physically connected together, all talk of nodes, links, weak and
strong ties, hubs and connectors, etc.
is metaphor.
And for everything that a metaphor illuminates, it hides
something else in shadow.
5.
And finally, a tribute to Fritjof Capra, who made an early and
significant contribution to bringing the importance of networks to our
attention when he wrote
The Web of Life in
1996:
“Having appreciated
the importance of pattern for the understanding of life, we can now
ask: Is there a common pattern of organization that can be identified
in all living systems? ... this is indeed the case. Its most important
property is that it is a network pattern. Whenever we encounter living
systems – organisms, parts of organisms, or communities of organisms —
we can observe that their components are arranged in network fashion.
Whenever we look at life, we look at networks.” p. 81-82
WHOLES, NONLINEARITY, COMPLEXITY, SELF-ORGANISATION,
CONTINGENCY
"Reductionism was the driving force behind much of the 20th century’s scientific
research. To comprehend nature, it tells us, we first must decipher
its components. The assumption is that once we understand the parts,
it will be easy to grasp the whole. ... Now we are close to knowing
just about everything there is to know about the pieces. But we are as
far as we have ever been from understanding nature as a
whole. Indeed, the reassembly turned out to be much harder
than scientists anticipated. The reason is simple: Riding
reductionism, we run into the hard wall of
complexity. We have learned that nature is not a
well-designed puzzle with only one way to put it back together. ...
Nature assembles the pieces with a grace and precision honed over
millions of years. It does so by exploiting the all encompassing laws
of self-organization, whose roots are still largely
a mystery to us." Linked, p. 6
“Virtually
all the major unsolved problems in science today have this intricate
character. Consider the cascade of biochemical reactions in a single
cell and their disruption when the cell turns cancerous; the booms and
crashes of the stock market; the emergence of consciousness from the
interplay of trillions of neurons in the brain; the origin of life from
a meshwork of chemical reactions in the primordial soup. All these
involve enormous numbers of players linked in complex webs. In every
case, astonishing patterns emerge spontaneously. The richness of the
world around us is due, in large part, to the miracle of
self-organization.” Sync p. 34-35
“The
study of nonlinear systems composed of enormous
number of parts [was] later christened as ‘complexity
theory’” Sync p. 209
“In
an abstract sense, any collection of interacting parts — from atoms and
molecules to bacteria, pedestrians, traders on a stock market floor,
and even nations — represent a kind of substance. Regardless of what
it is made of, that substance satisfies certain laws of form, the
discovery of which is the aim of complexity theory.”
Nexus, p. 18
“A big,
messy linear problem can always be broken into smaller, more manageable
parts. Then each part can be solved separately, and all the little
answers can be recombined to solve the bigger problem. So it is
literally true that in a linear problem, the whole is exactly equal to
the sum of the parts. The hitch, though, is that linear
systems are incapable of rich behavior.” Sync p.
50-1
“The word
linear refers to proportionality: If you
graph the deflection of a girder versus the force applies, the
relationship falls on a straight line. (Here, linear
does not mean sequential, as in “linear thinking”, plodding along, one
thing after another. That’s a different use of the same word.)
...
Most systems behave linearly only when they are close
to equilibrium, and only when we don’t push them too hard. When a
system goes nonlinear, driven out of its normal
operating range, all bets are off. ...
In any situation
where the whole is not equal to the sum of the parts, where things are
cooperating or competing, not just adding up their separate
contributions, you can be sure that nonlinearity is present. Our
nervous system is built from nonlinear components. The laws of ecology
are nonlinear. Combination therapy for AIDS patients — drug cocktails
— are effective precisely because the immune response and the viral
population dynamics are both nonlinear; three drugs taken in
combination are much more potent than the sum of the three of them
taken separately. Any human psychology is absolutely nonlinear. If you
listen to your two favorite songs at the same time you wont get double
the pleasure.
The synergistic character of
nonlinear systems is precisely what makes them so difficult to analyze.
They can’t be taken apart. The whole system has to be examined all at
once, as a coherent entity. This necessity for global
thinking is the greatest challenge to understanding how large
systems can spontaneously synchronize themselves. More generally, all
problems about self-organization are fundamentally
nonlinear. Sync p. 181-2
“Whenever
nonlinear elements are hooked together in gigantic
webs, the wiring diagram has to matter. It’s a basic principle:
Structure always affects function. The structure of
social networks affects the spread of information and disease; the
structure of the power grid affects the stability of power
transmission. The same must be true for species in an ecosystem,
companies in the global marketplace, cascades of enzyme reactions in
living cells.” Sync p. 237
"Nonlinear
dynamics [requires] an emphasis on geometry, visualisation
and global thinking." Sync p. 158
"The
evolutionary biologist Stephen Jay Gould argued, quite rightly, that
‘contingency’ lies at the very core of history.
Gould wrote, ‘A historical explanation does not rest on direct
deductions from the laws of nature, but on an unpredictable sequence of
antecedent states, where any major change in any step of the sequence
would have altered the final result. This final result is therefore
dependent, or contingent, upon everything that came before — the
unerasable and determining signature of history.’ " Nexus, p.
91
“In science, just as in life, one cannot
simply fast-forward the tape to see what the ending looks like, because
the ending is written only in the process of getting there.” Six
Degrees p. 161
“Ecologists estimate that
more than ten million chains of cause and effect link the seal to the
cod. In the face of this overwhelming complexity,
it is clearly not possible to foresee the ultimate effect of killing
seals on the numbers of some commercial fish.” Nexus, p. 142
“A
tiny difference in the character of just one person can have a dramatic
effect on the overall group.” Nexus, p. 108
"The
butterfly effect [Lorenz 1979 paper, Predictability:
Does the Flap of a Butterfly’s Wings in Brazil Set off a Tornado in
Texas?”] is the idea that in a chaotic system, small disturbances grow
exponentially fast, rendering long-term prediction impossible. Sync p.
183.
“The central idea of
The Tipping Point is that tiny
and apparently insignificant changes can often have consequences out of
all proportion to themselves.” Nexus, p. 158
“It’s
not as if the Millennium Bridge shakes for a little for a small number
of people and gradually builds up as the numbers increase. Either it
doesn’t shake at all, or it wobbles violently and without warning, once
the threshold is crossed. Like the straw that broke
the camel’s back, the onset of wobbling is a
nonlinear phenomenon.” Sync p. 174
"The
study of networks is part of the general idea of
science known as complexity
theory. ” Nexus, p. 18
Self-organisation, nonlinearity and
contingency mean there are no controllers, no root causes, no
predictable long-term effects, and the only way to find out what
happens is to find out what happens.
THE SCIENCE OF NETWORKS
“Just
as diverse humans share skeletons that are almost indistinguishable, we
have learned that these diverse maps follow a common blueprint. A
string of recent breathtaking discoveries has forced us to acknowledge
that amazingly simple and far-reaching natural laws govern the
structure and evolution of all the complex networks
that surround us.” Linked, p. 5-6
“The
interactions between the parts of a complex network often lead to
global patterns of organization that cannot be
traced to the particular parts. Network
architecture is not a property of parts but of the whole, as
is the existence of non existence of a tipping
point.” Nexus, p. 185
“Social
networks [such as] Web pages connected by hypertext
lines ... share deep structural properties with the food webs of any
nation’s economic activity. Incredibly, all these networks possess
precisely the same organization as the network of connected neurons in
the human brain and the network of interacting molecules that underlies
the living cell.” Nexus, p. 15
“Networks
have properties, hidden in their construction that limit or enhance our
ability to do things with them. ... A change in the layout, the
addition of only one extra link, [can] suddenly remove [a] constraint.
... The construction and structure of networks is the key to
understanding the complex world around us. Small changes in the
topology, affecting only a few of the nodes or links, can open up
hidden doors, allowing new possibilities to emerge.” Linked, p.
12
“A network, after
placing a critical number of links, drastically changes.
Before, we have a bunch of tiny isolated clusters of
nodes, disparate groups of people that communicate only within the
clusters. After, we have a giant cluster, joined by
almost everybody. ... Networks around us are not just webs. They are
very dense networks from which nothing can escape and within which each
node is navigable.” Lines, p. 17-19
“Although
the structure of the relationships between a network’s components is
interesting, it is important principally because it
affects either their individual behavior or the behavior of
the system as a whole. Second, networks are dynamic
objects not just because things happen in networked systems,
but because the networks themselves are evolving and changing in time,
driven by the activities or decisions of those very components. In the
connected age, therefore, what happens and how it happens
depend on the network. And the network in turn depends on
what has happened previously. It is this view of a network — as an
integral part of a continuously evolving and self-constituting system —
that is truly new about the science of networks.”
Six Degrees p. 28-29
This is why, when we model a
behaviour, a state, a symbol, a relationship, we are always modelling
it firstly as part of a network of other behaviours, states, symbols
and relationships; and secondly as a dynamic system — one where the
parts are continually changing moment by moment and the whole is
continually evolving over time.
Note, it is
not possible to model ‘the whole’ because any element is always nested
in a network which in turn is nested in other networks. For practical
purposes, however, we don’t have to — thanks to modularity, metonymy
and metaphor:
Modularity
is a feature of self-organised systems. It means highly clustered nodes
have a relative autonomy, and can to some degree be studied
independently.
Metonymy
means a part can stand for the whole. This operates in at least two
ways: (i) The emergent behaviour of a system (part) is representative
of the overall interaction of the components (whole); and (ii) Because
of the fractal nature of many systems, any significant part contains
the essence of the whole.
Metaphor
enables us to model the complex and unknown in terms of the simpler and
better known. (As an aside, there is growing evidence that physical
weak links within the brain are what make the production and
comprehension of novel metaphors possible.)
“We
do what we do in part because of the position we occupy in our
surrounding social structure and in part because of our innate
preferences and characteristics. In sociology, these two forces are
called structure and agency, and
the evolution of a social network is driven by the
trade-off between the two. ... It will become clear that just a little
agency goes a long way.” Six Degrees p. 72 and 82
In this sense,
structure is equivalent to a symbol’s network of
relationships and agency is its attributes and
intention. Ken Wilber calls these communion and
agency.
“Unlike
networks of power generators or neurons, individuals in social
networks have their own ideas about what makes them who they
are. In other words each individual in a social network comes with a
social identity. And by driving both the creation
of the network and the notions of distance that
enable individuals to navigate through it, social identity is what
leads networks to be searchable.” Six Degrees p. 156
How might this apply to symbols in the
Present Configuration and their ‘distance’ from symbols in the Desired
Outcome? Distance could be perceived as space, time, speed,
difficulty, degree of change, control, probability of occurrence, etc.
And what happens when this perception does not match feedback from
actual events? e.g. when no magic wand/pill appears, or when a miracle
occurs. i.e. change happens slower/faster, easier/more difficult, etc.
than expected.
“A network might be a random network, an ordered network, a small-world network.” Nexus, p. 192
SMALL-WORLD ARCHITECTURE
LOW NUMBER of DEGREES OF SEPARATION, SHORT CHAINS
WEAK LINKS and TIES, LONG BRIDGES, SHORTCUTS
HIGH CLUSTERING, MODULARITY
“Small
worlds are a generic property of networks in general. Short
separation is not a mystery of our society or something peculiar about
the Web: most networks around us obey it. It is rooted in their
structure — it simply doesn’t take many links for me to reach a huge
number of web-pages or friends.” Linked, p. 40
“What
distinguishes a small-world network is not only that
it has a low number of degrees of separation but
also that it remains highly clustered. We might say
that the fabric of the network is densely weaved, so that any element
remains comfortable and tightly enmeshed within a local web of
connections. Consequently, the network overall can be viewed as a
collection of clusters, within which the elements are intimately
linked, as in a group of friends. A few ‘weak’
links between clusters serve to keep the whole world small.
... On the other hand, there are drawbacks to too
much clustering. ... At its core lies the idea that too much
order and familiarity is just as bad as too much disorder and novelty.
We instead need to strike some delicate balance between the two.”
Nexus, p. 199-207
“As long as we have a way
of generating clustering and a way of
allowing shortcuts, we will always get a
small-world network. Small-world networks arise
from a very simple compromise between very basic forces — order and
disorder — and not from the specific mechanisms by which that
compromise is brokered.” Six Degrees p. 91
“The
‘average pathlength,’ formalizes the intuitive idea of degrees
of separation. To calculate it, take any pair of nodes and
count the number of links in the shortest chain between them; then
repeat for all other pairs of nodes, and average the resulting chain
length. ... The average amount of overlap in a network is quantified by
a second statistic, the ‘clustering,’ defined as the
probability that two nodes linked to a common node will also be linked
to each other. ... Average pathlength reflects the global structure; it
depends on the way the entire network is connected, and cannot be
inferred from any local measurement. Clustering reflects the local
structure; it depends only on the interconnectedness of a typical
neighborhood, the inbreeding among nodes tied to a common center.
Roughly speaking pathlength measures how big the network is, clustering
measures how incestuous it is.” Sync p.
239-241
“There are, it seems, two
flavors of small: egalitarian networks in
which all of the elements have roughly the same number of links, and
aristocratic networks characterized by a spectacular
disparity. The Internet and the WWW, the networks of sexual contacts
between people, of scientific papers linked by citations, and of
scientists linked by having coauthored papers, and of words linked by
appearing next to one another in English sentences, are aristocratic
networks with hubs or connectors, presumably the
consequence of the rich getting richer.
But for other small-world networks, this is not the case. The neural
network of the nematode worm, for example, has no connectors. As each
neuron is linked to roughly fourteen others. The same egalitarian
character seems to describe the neural network of the human brain, as
well as transportation networks of many kinds, including the webs of
roads and railways that cover the continents. In the case of the US
electrical power grid, each generator, transformer or substation links
up with roughly three others, and again there is a conspicuous lack of
highly linked connectors.” Nexus, p. 119-120
“In
the cat brain, for example, the number of degrees of
separation turns out to be between only two and three. The
number is identical in the macaque brain. ... The small-world
architecture not only makes the brain efficient and quick,
but it also gives it the ability to stand up in the face of faults.”
Nexus, p. 65-66
“Cells are small worlds with
three degrees of separation.
That is, most pairs of molecules can be linked by a path of
three reactions. Perturbations, therefore, are never localised: any
change in the concentration of a molecule will shortly reach most other
molecules. ... Surprisingly the measurements indicate that whether we
are navigating the tiny network of a small parasite bacterium or the
highly developed highway system of a multi-cellular organism, such as a
flower, the separation is the same. ... For the vast majority of
organisms, the ten most-connected molecules are the same. ... The
most-connected molecules have an early evolutionary history as well.”
Linked, p. 186-187
“Researchers put to the
test seven distinct food webs sampled from ecosystems globally. Each
of these studies found exactly the same thing: small worlds
with only two or three degrees of separation ... most species
within a food web can be thought of as ‘local’ to each other and exist
in surprisingly ‘small worlds’ where species can potentially interact
with other species through at least one short trophic chain. ... This
suggests that the effect of adding, removing or altering species will
propagate both widely and rapidly throughout large complex
communities.” Nexus, p. 150-152
“What we
found amazed us. The slightest bit of randomness contracted the
network tremendously. The average pathlength plummeted at first — with
only one percent rewiring the graph dropped by 85 percent from its
original level. Further rewiring had only minimal effect; indicating
that the network had already gotten about as small as it could possibly
get. Meanwhile, the clustering barely budged. ...
The first few random links act as shortcuts —
bridges between parts of the network that would
otherwise be remote. Their disproportionate impact comes from a
powerful nonlinear effect: not only do they pull two
nodes together; they pull entire worlds together. ... The first few
shortcuts drastically reduced the size of the world, but had far less
effect on the clustering. The implication is that the transition to a
small world is essentially undetectable at a low level. ... The most
important result of the simulations was that over a broad intermediate
range of rewiring, the model networks were very clustered and very
small at the same time. ... [In an organism] the short pathlength
facilitates rapid communication throughout the creature’s body, while
the high clustering probably reflects the presence of feedback loops
and modular structure in its nervous system.” Sync
p. 241-244
Note, the extra links do not result in an 80:20 Pareto
Effect, but an 85:1. The implies that, if a network is
fragmented, only a few extra links are needed to produce high
interconnectivity — and it really doesn’t matter what is connected to
what as long as new connections are produced. However, if a network is
already highly connected then extra links don’t make much
difference.
“Modularity
is a defining feature of most complex systems. ... The cell is not
only modular, but its modularity has a strict architecture: Numerous
small but highly interlinked modules combine in a hierarchical fashion
into a few larger, less interlinked modules. There are not “typical”
or “characteristic” modules in the cell. Rather, the metabolism can be
equally well deconstructed into many small, highly interlinked modules
or into a few larger but less cohesive ones. ...
Language, viewed as a network of synonyms, is
hierarchical as well, a few highly connected words like “turn,” “take,”
or “go,” each with over one hundred synonyms hold the various lexical
modules together. ...
"Hierarchical
modularity is a generic property of most real networks,
accompanying the scale-free architecture. It is
this hierarchical modularity that makes multitasking possible: While
the dense interconnections within each module help the efficient
accomplishments of specific tasks, the hubs
coordinate the communication between the many parallel functions. ...
Hierarchical modularity has significant design advantages: It permits
parts of the system to evolve separately.
Bottlenecks and
slowdowns are inevitable if the same module is simultaneously
confronted with several tasks. The computer’s dependence on a single
central processing unit is its main bottleneck, and when our cerebral
cortex is taxed with too many tasks, we slow down too.” Linked, p.
236-7
“In a series of computer-simulations,
Watts and Strogatz found that fireflies were able to manage the
synchronization almost as readily as if everyone were talking to
everyone else. By itself, the small-world
architecture offered a reduction in the required number of links by a
factor of thousands. There is a profound message lurking here — the
message is not about biology, but about computation. ... Whatever the
setting, computation requires information to be moved about between
different places. And since the number of degrees of
separation reflects the typical time needed to shuttle
information from place to place, the small-world architecture makes for
computational power and speed.” Nexus, p. 58
“Suppose
somehow we could remove a strong link from the social network. What
effect would this have on the number of degrees of
separation? Hardly any. Since strong links almost always
appear in special triangles, you would still be able to go from one end
of the missing link to the other in just two steps, by moving along the
remaining two edges of the triangle. ... The crucial links are the weak
links between people, especially those that he called social
‘bridges’. ... Bridges are almost always
formed from weak links. Granovetter was able to reach a
surprisingly conclusion: weak links are often of greater importance
than strong links because they act as the crucial ties that sew the
social network together. These are the social
‘shortcuts’ that if eliminated, would cause the
network to fall to pieces. [Hence] ‘The Strength of Weak
Ties’ was the elegant title of Granovetter’s classic paper
from 1973.” Nexus, p. 41-43
It is my guess that symbols in a
Metaphor Landscape will likely be as interconnected as any physical
ecosystem. This means that any two symbols or ideas will be connected
by a maximum of two or three links. In other words you can get from
anywhere in your mind to anywhere else is just a few hops. Of course,
just because there is a pathway doesn’t mean you can always find it
when you need it!
“At an
anatomical level — the level of pure, abstract connectivity — we seem
to have stumbled on a universal pattern of
complexity. Disparate networks show the same three
tendencies: short chains, high clustering, and scale-free link
distributions.” Sync p.256
SCALE-FREE NETWORKS
POWER LAWS, FAT-TAIL DISTRIBUTION
HUBS, CONNECTORS
“Real
networks are not random, [but] chance and randomness do play an
important role in their construction. ... A scale-free
network is a web without a spider. Real networks
are self-organized. ... The robustness of the laws governing
the emergence of complex networks is the explanation for the ubiquity
of the scale-free topology, describing such diverse systems as the
network behind language, the links between the proteins in the cell,
sexual relationships between people, the wiring diagram of a computer
chip, the metabolism of a cell, the Internet, Hollywood, the World Wide
Web, the web of scientists linked by co-authorships, and the intricate
collaborative web behind the economy, to name only a few.” Linked, p.
221
“The striking visual and structural
differences between a random network and one described by a
power law degree distribution are best seen by
comparing a US road map with an airline routing map. On the road map
cities are the nodes and the highways connecting them the links. This
is a fairly uniform network: each major city has at least one link to
the highway system, and there are no cities served by hundreds of
highways. Thus most nodes are fairly similar, with roughly the same
number of links. The airline routing map differs drastically from the
road map. The nodes of this network are airports connected by direct
flights between them. ... A few hubs ... from which
flights depart to almost all other US airports. The vast majority of
airports are tiny, appearing as nodes with at most a few links
connecting them to one or several hubs.” Linked, p. 69
“Power-law
curves have what are called ‘fat tails’.
That is compared to the bell curve, the power-law curve tails off
towards zero much more slowly. The fat tail implies that you are far
more likely to find a node with a very high number of links than you
would be if these networks followed normal statistics.” Nexus, p.
84
“If the heights of an imaginary planet’s
inhabitants followed a power law distribution, most
creatures would be really short. But nobody would be surprised to see
occasionally a hundred-feet-tall monster walking down the street. In
fact, among six billion inhabitants, there would be at least one over
8,000 feet tall. So the distinguishing feature of a power law is not
only that there are many small events, but that the numerous tiny
events coexist with a few very larger ones. These extraordinary large
events are simply forbidden in a bell curve.” Linked, p.
67-68
“The absence of a peak in a
power law distribution implies that in a real
network there is no such thing as a characteristic node. We see a
continuous hierarchy of nodes, spanning from rare
hubs to numerous tiny nodes. The power law
distribution thus forces us to abandon the idea of a scale, or a
characteristic node. There is no intrinsic scale in these networks.
[JL- Hence they are described as scale-free.]”
Linked, p. 70
“Each
scale-free network will have several large
hubs that will fundamentally define the network’s
topology. The finding that most networks of conceptual importance,
ranging from the World Wide Web to the network within the cell, are
scale-free gave legitimacy to hubs. They determine
the structural stability, dynamic
behavior, robustness, and error and attack
tolerance of real networks. They stand as proof of
the highly important organizing principles that govern network
evolution.” Linked, p. 71-72
“Connectors
— nodes with an anomalously large number of links — are present in very
diverse complex systems, ranging from the economy to the cell. They
are a fundamental property of most networks. Their discovery has
turned everything we thought we knew about networks on its head. ...
[e.g.] 90% of all documents on the web have 10 or fewer links pointing
to them, while a few, about 3, are referenced by close to a million
other pages.” Linked, p. 56-58
“For every
organism [studied], the distribution of nodes according to their number
of links — the number of chemical reactions in which the molecule
participates — followed a power law. Cellular
metabolism involves hubs. In the bacterium E. coli,
for example, one or two specific molecules take part in several-hundred
different chemical reactions involved in the bacterium’s metabolism,
whereas many thousands of other molecules take part in only one or two
reactions. The biochemical network of cellular metabolism is also a
small world, and the diameter is just about the same
for all forty-three species: in every one no more than about four
reactions link any two molecules.” Nexus, p. 87
“Power
laws hint that a system may be organizing
itself. They arise at phase transitions,
when a system is poised at the brink, teetering between order and
chaos. They arise in fractals, when an arbitrarily
small piece of a complex shape is a microcosm of the whole. They arise
in the statistics of natural hazards — avalanches and earthquakes,
floods and forest fires — whose sizes fluctuate so erratically from one
event to the next that the average cannot adequately stand in for the
distribution as a whole.” Sync p.255
“The
power law implies that if you magnify any small
portion of a river network, you will get a pattern that looks much like
the whole. In other worlds, the network is not nearly as complex as it
appears. Innumerable accidents may make every river network unique,
and yet what goes on at one scale is in every case intimately connected
to what goes on at another. This feature, which reveals a hidden
simplicity in the structure of all river networks, is known as
self-similarity,
and structures of this sort are sometimes called
fractals. The real importance of
the power law is that it reveals how, even in a historical process
influenced by random chance, lawlike patterns can still emerge. ... If
history were run over again, the storm and its water might have gone
elsewhere and the entire river network in its details would be
different. Nevertheless, the network as a whole would still have the
very same fractal character and would satisfy the same power law that
reflects its globally organized self-similar
architecture.” Nexus, p. 102-3
If mental links
follow a power-law, scale-free distribution, it has tremendous implications for modelling and change work. For example: Hubs
and weak links both help to keep the network stable
and propagate any changes. As all paths will very
quickly lead to a hub, hubs should be fairly easy to find. As should
the strong and most used links. Weak links, on the other hand, will not
be so obvious as they are rarely used. When a weak link is brought into
operation, it may be accompanied by surprise, confusion or an a-ha
experience. Or it may be sign-posted by that little
something-out-of-the-ordinary that almost goes unnoticed. (What David
Grove refers to as a ‘non sequitur’ and Caroline Myss alludes to when
she says “The Gods prefer to enter by the backdoor.”)
The
power law says there are no typical nodes in
scale-free network. Hence groups can be categorized easily but
individuals cannot. Yet much of psychology is related to categorising
and diagnosing ‘the typical’, e.g. Psychometric tests,and the
Diagnostic and Statistical Manual, DSM IV. In Symbolic Modelling while
we recognise archetypical patterns, we are most interested in modelling
the idiosyncratic and the unique — as identity is a function of the
individual.
PHASE TRANSITIONS, THRESHOLDS, TIPPING and CRITICAL
POINTS
“Normally
nature hates power laws. In ordinary systems all quantities follow
bell curves, and correlations decay rapidly, obeying exponential laws.
But all that changes if the system is forced to undergo a
phase transition. Then power
laws emerge — nature’s unmistakable sign that chaos is
departing in favor of order. The theory of phase transitions told us
loud and clear that the road from disorder to order is maintained by
the powerful forces of self-organization and is
paved by power laws. It told us that power laws are not just another
way of characterizing a system’s behavior. They are the patent
signatures of self-organization in complex systems.” Linked, p.
77
“[A phase transition] is a crisp
transition between two utterly distinct regimes. ... When gasoline
evaporates to vapor or a hot copper wire melts, or when any of a
thousand other substances suddenly change from one form to another, the
atoms or molecules remain the same. In every case, it is only the
overall, collective organization of the atoms or molecules that
changes. ... In ordinary life, details usually matter. At
phase transitions most details simply do not matter.
... There is not just one, unique kind of phase transition. Instead,
there are a handful of several different kinds. ... There is a
universal theory of organizational transformation. ... The
critical state is the knife’s
edge between two utterly different conditions. The word
critical arises in connection with the peculiar
condition that matter gets itself into when poised exactly between two
kinds of organizations. Water held under those conditions, for
example, is neither a vapor or a liquid.” Nexus, p. 163-166
“The
freezing of a liquid and the emergence of a magnet are both transitions
from disorder to order. ... Right
at the transition point the system is poised to choose between the two
phases, just like a climber on a crest choosing which side to go down
the mountain. Undecided which way to go, the system frequently goes
back and forth, and its vacillations increase near the
critical point. ... In the vicinity of the critical
points we need to stop viewing atoms separately. Rather they should be
considered communities that act in unison. Atoms must be replaced by
boxes of atoms such that within each box all atoms behave as one.”
Linked, p. 74
This is like a binding pattern where
the system acts as one, and none of the actions of components make
sense without knowledge of the whole pattern.
“At
the critical point of transition, all parts of the
system act as if they can communicate with each
other, despite their interactions being purely local. In this
condition, known as criticality,
tiny perturbations, which in any other state would be felt only
locally, can propagate without bound throughout even an infinitely
large system.” Six Degrees p. 63-64
“Given
the unusual richness of our complex world [you may be surprised to
know], everything that physicists have discovered indicates that no
matter how you bend the rules, there is always a sharp tipping
point. ... Consequently, even though we know very little,
perhaps even next to nothing at all about the psychology and sociology
of ideas, mathematical physics guarantees that there is a tipping
point. All the details that we do not know about are irrelevant to
this question.” Nexus, p. 168
This means there are
always conditions under which an individual, a group
or a Metaphor Landscape will change. When a system goes beyond a
threshold changes occur regardless of individual nodes or links. Of
course, whether the change ends up being a breakthrough or a breakdown
is another matter.
NETWORK DYNAMICS - I
GROWTH, PREFERENTIAL ATTACHMENT, THE RICH-GET-RICHER
STABILITY, ROBUSTNESS, RESILIENCE, TOLERANCE
VULNERABILITY, FAILURE
“The
goal before us is to understand complexity. To
achieve that, we must move beyond structure and topology and start
focusing on the dynamics that take place along the
links.” Linked, p. 225
“Dynamics
really has two meanings. The first meaning is what we might call
dynamics of the network. In this sense of the word,
dynamics refers to the evolving structure of the
network itself, the making and breaking of network ties. ... A
dynamical view of networks, claims that existing structure can only be
properly understood in terms of the nature of the processes that led to
it.
The second meaning, is what we might call
dynamics on the network. From this perspective, we
can imagine the network as a fixed substrate linking a population of
individuals, but now the individuals are doing something — the outcome
of which is influenced by what their neighbors are doing and,
therefore, the structure of the network. ... In the real world, both
kinds of dynamics are going on all the time. ... The structure
of the network could change, but so could the
pattern of activity on the network.” Six Degrees p.
54-55
“Equilibrium means
nothing changes; stability means slight disturbances
die out.” Sync p. 60-63
“By viewing
networks as dynamical systems that change
continuously over time, the scale-free model
embodies a new modelling philosophy. ... Our goals have shifted from
describing the topology to understanding the mechanisms that shape
network evolution ... understanding that structure
and network evolution [can’t] be divorced from one
another. ... Networks are not en route from a random to an ordered
state. neither are they at the edge of randomness and chaos. Rather,
the scale-free topology is evidence of organising principles acting at
each stage of the network formation process.” Linked, p.
90-91
“We find that real networks are
governed by two laws: growth and
preferential attachment.”
Linked, p. 86
“The expansion of the network
means that the early nodes have more time than the latecomers to
acquire links. Thus growth offers a clear advantage
to the senior nodes, making them the richest in links. Seniority,
however, is not sufficient to explain the power laws.
Hubs require the help of the second law,
preferential attachment. Because new nodes prefer
to link to the more connected nodes, early nodes with more links will
be selected more often and will grow faster than their younger and less
connected peers. Thus preferential attachment induces a
rich-get-richer phenomenon that
helps the more connected nodes grab a disproportionate large number of
links at the expense of the latecomers.” Linked, p. 87-88
“Preferential
attachment makes an additional statement about the way the
world works: small differences in ability or even purely random
fluctuations can get locked in and lead to very large inequalities over
time.” Six Degrees p. 109
“Even if every
trace of racism were to vanish tomorrow, there may still be a natural
tendency for races to separate, much like oil and water. Social
realities are fashioned not only by the desires of people, but also by
the action of blind and more or less mechanical forces — in this case
forces that can amplify slight and seemingly harmless personal
preferences into dramatic and troubling consequences.” Nexus, p.
186
“Whenever limitations or costs
eventually come into play to impede the richest getting still
richer, then a small-world network becomes more
egalitarian. ... On the one hand, the rich-get-richer
mechanism leads inevitably to small-world networks, as if they were
dictated by an architectural law of nature. Nevertheless, limitations
and constraints sometimes get in the way and leave their telltale
traces on the final form. Still, the similarities between the two
kinds of networks are probably more important than the differences.
The small-world character persists in either case.” Nexus, p.
125-126
“The model offers a general message:
encouraging exchange between people, with other things being equal will
tend to distribute wealth more equitably. [They] found greater
equality whenever they boosted the flow of wealth along the links or
increased the number of such links. Alternatively, stirring up the
wildness and unpredictability of investment returns worked in the
opposite direction, which is not surprising as it boosts the influence
of the rich-get-richer phenomenon.” Nexus, p. 193
This suggests that so-called therapeutic approaches like ‘shaking the
tree’ or ‘messing up a problem’ may be counter
productive.
“A significant
fraction of nodes can be randomly removed from any
scale-free network without its
breaking apart. This resilience to errors is an
inherent property of their topology. ... In scale-free networks,
failures predominantly affect the numerous small nodes. Thus, these
networks do not break apart under failures. The accidental removal of
a single hub will not be fatal either, since the continuous hierarchy
of several large hubs will maintain the network’s integrity.
Topological robustness is thus rooted in the
structural unevenness of scale-free networks. ... [However] the removal
of a few hubs [can break a network] into tiny, hopelessly isolated
pieces. ... Hidden within their structure, scale-free networks harbor
an unsuspected Achilles’ heel, coupling a robustness against failures
with vulnerability to attack. ... Several of the
largest hubs must be simultaneously removed to crush
them. This often requires taking out as many as 5 to 15 percent of all
hubs at the same time.” Linked, p. 113-118
“Any
hub or connector species has a
huge number of links to other species. As a result, most of these
links will be weak links; the two species interact
infrequently. ... The consequences of removing just one connector
species can be especially dramatic, as a huge number of weak
stabilizing links goes with it. Ecologists have long talked about
‘keystone’ species, crucial organisms the removal of which might bring
the web of life tumbling down like a house of cards. ... Ecologists
have] found that the highly connected keystones were often
inconspicuous organisms in the middle of the food chain or were
sometimes basic plants at the very bottom of the web. In other cases,
they were major predators. There appear to be no hard and fast rules
for determining which kind of species are likely to be keystones.
Identifying keystones means studying the network architecture and
seeing which species are the connectors, the lynchpins of the living
fabric.” Nexus, p. 151-154
“Weak
links between species act to take the wind out of dangerous
fluctuations. They are the natural pressure valves of ecological
communities.” Nexus, p. 150
In small worlds, weak
links are both change-propagating and change-restraining.
They increase the chance of interacting with more 'distant' (not alike)
nodes. This is particularly important at a time of crisis when, by
definition, business-as-usual is not an option. Weak ties increase
stability but this in turn works against radical change. At the same
time, it is these same weak ties that propagate a
change/failure/disease throughout the network.
NETWORK DYNAMICS - II
CASCADES, CONTAGION, EPIDEMICS and THE DOMINO EFFECT
“Having an interconnected system really makes for a more
efficient use of our natural resources and keeps the cost down, but it
means when something goes wrong, it can cascade
through the system A property of complex networks is their
vulnerability due to interconnectivity. ... In
general, natural systems have a unique ability to survive in a wide
range of conditions. Although internal failures can affect their
behavior, they often sustain their basic functions under very high
error rates. This is in stark contrast to most products of human
design, in which the breakdown of a single component often handicaps
the whole device.” Linked, p. 110-111
“[In]
interacting systems ranging from forest fires to mass extinctions ...
the individual element is subjected to increasing pressure, builds up
towards a threshold, then suddenly relieves its
stress and spreads it to others, potentially triggering a
domino effect.” Sync p. 31
“The
1996 blackout is a typical example of a
cascading
failure. When a network acts as a
transportation system, a local failure shifts loads or responsibilities
to other nodes. If the extra load is negligible, it can be seamlessly
absorbed by the rest of the system, and the failure remains effectively
unnoticed. If the extra load is too much for the neighboring nodes to
carry, they will either tip or again redistribute
the load to their neighbors. Either way, we are faced with a cascading
event. ... Simulations indicate that most cascades are not
instantaneous: failures can go unnoticed for a long time before
starting a landslide. Attempting to decrease the frequency of such
cascades has inevitable consequences, however, as those cascades that
do succeed are then more disruptive. ... Topological
robustness is a structural feature of networks.
Cascading failures, however, are a dynamic property of complex
systems. ... The results of the research forced us to acknowledge that
topology, robustness, and
vulnerability cannot be fully separated from one
another.” Linked, p. 119-122
“The [blackout] cascading failure that struck the West on August 10, 1996, was not a sequence of independent random events that simply aggregated to the point of a crisis. Rather, the initial failure made subsequent failures more likely, and once they occurred, that made further failures more likely still, and so on. ... Perhaps the most perturbing aspect of cascading failures is that by installing protective relays on the power generators, by reducing, in effect, the possibility that individual elements of the system would suffer serious damage — the designers had inadvertently made the system as a whole more likely to suffer precisely the kind of global meltdown that occurred.” Six Degrees p. 23-24
“There are three ways in which cascades can be forbidden. The first one is obvious: if everyone’s threshold is too high, no one will ever change and the system will remain stable regardless of how it is connected. Even when this is not the case, cascades can still be forbidden by the network itself, in two ways: either it is not well connected enough or (and this is the surprising part) it is too well connected.
Networks that are not connected enough, therefore, prohibit global cascades because the cascade has no way of jumping from one vulnerable cluster to another. And networks that are too highly connected prohibit cascades also, but for a different reason: they are locked into a kind of stasis, each node constraining the influence of any other and being constrained itself. In social contagion, a system will only experience global cascades if it strikes a trade-off between local stability and global connectivity.” Six Degrees p. 237 & 241
The too connected scenario is a classic description of a binding pattern.
“Only when a disease reaches a shortcut does it start to display the worst-case, random mixing behavior. Epidemics in a small-world network have to survive first through a slow-growth phase, during which they are most vulnerable. And the lower the density of shortcuts, the longer this slow-growth phase will last.” Six Degrees p. 181
While there is a good chance of preventing a full-scale epidemic during the slow-growth phase, when change is the intention, newness and difference will need to be nurtured through the slow-growth phase.
This finding may also support the notion of (i) Spending time at the beginning of a session to develop the links/relationships in a Metaphor Landscape as this will likely increase the density of shortcuts, thereby shortening the slow-growth phase and (ii) Taking your time at the beginning of the Maturing Changes phase to allow for the completion of the slow-growth phase.
“In scale-free networks even if a [computer] virus is not very contagious, it spreads and persists. Defying all wisdom accumulated during five decades of diffusion studies, viruses travelling in scale-free networks are practically unstoppable. The source of this unexpected behavior lies in the uneven topology. Scale-free networks are dominated by hubs. Because each hub is linked to a very large number of other [nodes], it has a high chance of being [re-]infected by one of them. Once infected, a hub can pass on the virus to all the other [nodes] it is linked to. Thus highly linked hubs offer a unique means by which viruses persist and spread. ” Linked, p. 135
This maybe one way to explain why ‘relapse’ after an apparently successful relief from depression or anxiety is not uncommon. If an unproductive thought (a ‘thought virus’ as Robert Dilts calls them) survives somewhere on the network it has a good chance of eventually re-infecting nodes that have become virus-free. Of course, the source of the thought virus may be outside the client.
This metaphor suggests that, rather than attempting to the eliminate all negative thoughts, it maybe wiser to establish a way of handling them when they occur, i.e. building up an immunity.
“It is not necessarily good ideas that spread — just infectious ones. ... the infectious movement of desires and ideas from mind to mind is even the basis of a new theory of advertising known as ‘permission marketing’.” Nexus, p. 160
A more pleasant but less sticky name than ‘viral marketing’.
“[During] an information cascade individuals in populations essentially stop behaving like individuals and start to act more like a coherent mass. Sometimes information cascades occur rapidly [as when a market bubble burst]. And sometimes they happen slowly — new societal norms, like racial equality, woman’s suffrage, and tolerance of homosexuality, for example, can take generations to become [almost] universal. What all information cascades have in common, however, is that once one commences, it becomes self-perpetuating; that is, it picks up new adherents largely based on the strength of having attracted previous ones. Hence, an initial shock can propagate through a very large system, even if the shock itself is small.
Because they are often of a spectacular or consequential nature, cascades tend to make newsworthy events. This disguises the fact that cascades actually happen rather rarely.” Six Degrees p. 205-65
“One of the most intriguing features of the cascade problem was how most of the time the system is completely stable even in the face of frequent external shocks. But once in a while, for reasons that are never obvious beforehand, one such shock gets blown out of all proportion in the form of a cascade.
And the key to a [social] cascade is that when making decisions about how to act or what to buy, individuals are influenced not only by their own pasts, perceptions, and prejudices but also but each other
It seemed clear that contagion in a network was every bit as central to the outbreak of cooperation or the bursting of a market bubble as it is to an epidemic of disease. It just wasn’t the same kind of contagion. This is important because typically when we talk about social contagion problems, we use the language of disease. Thus we speak of ideas as infectious, crime waves as epidemics, and market safeguards as building immunity against financial distress, But the metaphors can be misleading because they suggest that ideas spread from person to person in the same way that diseases do — that all kinds of contagion are essentially the same. They are not. ... Social contagion is a highly contingent process.” Six degrees p. 220-224
“Social contagion is even more counterintuitive than biological contagion, because the impact of one person’s actions on another depends on what other influences the latter has been exposed to. The spread of ideas, unlike the spread of disease, requires a trade-off between cohesion within groups [clustering enables local reinforcement] and connectivity across them. A node can be vulnerable in one of two ways: either because it has a low threshold (thus, a predisposition to change); or because it possesses only a few neighbours, each of which thereby exert significant influence.” Six Degrees pp. 231-3
Not only is timing of the introduction of an innovation important, so is where it is introduced. So when in the Maturing Changes phase you enquire if a change to one symbol has spread to another symbol (And when X, what happens to Y?) it may be prudent to start with the ‘closest’ and most similar symbols.
“The presence of a wide range of personal thresholds in a population tends to increase the chance of new ideas or products catching on considerably.
The term innovators can be used to refer not only to individuals who introduce new devices but also to advocates of new ideas, or more generally still, any small shock that disturbs a previously quiescent system. Early adopters are simply members of a population who are the first to be influenced by an external stimulus [innovator]. ... Obviously the more early adopters there are in the population, the more likely a particular innovation is to spread. And the larger the connected cluster of early adopters in which the innovation lands, the farther it will spread.” p. 227, p. 232-235 Six Degrees
“The Pfizer study [‘How Physicians Adopt a New Drug’] demonstrated that innovations spread from innovators to hubs. The hubs in turn send the information out along their numerous links, reaching most people within a given social or professional network. ... Conversion [of hubs] is the key to launching an idea or an innovation. If the hubs resist a product, they form such an impenetrable and influential wall that the innovation can only fail. If they accept it, they influence a very large number of people.” Linked, p. 129-130
Thus in a small-word network you don’t need to influence to a hub directly. Change in an early adopter connected to a hub may do just as well.
But how do you tell which symbols are the early adopters? And when a Metaphor Landscape is not changing, under what conditions would an innovation be above the personal threshold of an early adopter; and that early adopter (i) is able to influence a neighbour and (ii) is not overly influenced by its neighbours?
Of course, sometimes the problem is that some nodes change too easily.
For innovations to spread to early adopters and perhaps a few of the
early majority:
“social contagion is largely equivalent to biological contagion because it undergoes the same phase transition that epidemics of disease do. And for the same reason — that network connectivity, rather than the resilience of individual decision makers, is the principal obstacle to a successful cascade ... the cascade propagates until it occupies the vulnerable cluster and then it runs out of places to go.
For the cascade to become global, and the innovation to spread to the
early and late majority, the cascade has to
cross the chasm, and that’s a different kind of phase transition. Now:
“being simply well connected is less important than being connected to individuals who can be influenced easily ... and whose neighbors have one or more vulnerable neighbors, and so on. So even if you can identify potential early adopters, unless you can view the network, you wont know whether or not they are all connected.
In other words, the structure of the network can have as great an influence on the success or failure of an innovation as the inherent appeal of the innovation itself. And even [when a cascade is possible] much of an innovation’s fate hangs on random chance. As much as we want to believe that it is the innate quality of an idea or product that determines its subsequent performance, or even the way it is presented, the model suggests that for any wild success, one could always find many deserving attempts that failed to receive more than a tiny fraction of the attention. And in general no one will know which one is which until all the action is over.” pp. 239-244 Six Degrees
FITNESS
“Each node has a certain fitness ... The introduction of fitness does not eliminate growth and preferential attachment, it changes, however, what is considered attractive in a competitive environment.” Linked, p. 95-96
“Independent of the nature of links and nodes, a network’s behavior and topology are determined by the shape of its fitness distribution. But even though each system, from the Web to Hollywood, has a unique fitness distribution, all networks fall into one of only two possible categories. The first category includes all networks in which, despite the fierce competition for links, the scale-free topology survives. These networks display a fit-get-rich behavior, meaning that the fittest node will inevitably grow to become the biggest hub. The winner’s lead is never significant, however. The largest hub is closely followed by a smaller one, which acquires almost as many links as the fittest node. At any moment we have a hierarchy of nodes whose degree distribution follows a power law. In networks belonging to the second category, the winner takes all, meaning that the fittest node grabs all links, leaving very little for the rest of the nodes. Such networks develop a star topology, in which all nodes are connected to a central hub. In such a hub-and-spokes network there is a huge gap between the lonely hub and everybody else in the system. A winner-takes-all network is not scale-free.” Linked, p. 102-103
An examples of a
fit-get-rich distribution is that of Web search engines. Google is the fittest and the biggest, but there are plenty of others that are not far behind. An example of the
winner-takes-all distribution is Microsoft Windows which runs on 86% of personal computers. The second most popular operating system, Mac OS by Apple, has only 5% of the market. Both Google and Apple are examples that the
first innovator does not always have the advantage.
“The irregularity of investment return stirs up wealth differences, while transactions of all types between people tend to wipe them out. The competition between these two forces leads to Pareto’s Law, with a greater or lesser concentration of wealth falling into the hands of a small fraction of people. The model, however, [suggests] that if the investment irregularities grows sufficiently strong, they can completely overwhelm the natural diffusion of wealth provided by transactions. In this case, an economy can pass through a sudden and dramatic transition in which the wealth disparities kicked up are simply too pronounced to be adequately tempered by flows between people. The economy will tip and wealth, instead of being possessed by merely a small minority, will instead ‘condense’ into the pockets of a mere handful of super-rich ‘robber barons’ [cf. winner takes all]. ... It has been estimated, for example, that the richest forty people in Mexico have nearly 30 percent of the money.” Nexus, p. 195
It seems to us that, in terms of networks,
diversity is equivalent to the variety of nodes and choice to the number of links emanating from a node.
Scale-free networks have a greater range (diversity) of nodes than random, star or latticed networks. However, in social networks, too much diversity makes it impossible for a group or team to function effectively. The same is true of choice.
The bottom line? Gregory Bateson noted that attempting to maximise any part, characteristic or value of a system will ultimately become ‘pathological’ when the effects of the maximisation act against the interest of the system as a whole. In particular Bateson was keen to point out that this particularly applies to that part known as ‘conscious purpose’.
GLOBAL PHENOMENA, COLLECTIVE BEHAVIOUR, SWARM LOGIC, MOB RULE
“The trouble with systems like the power grid is that they are built up of many components whose individual behavior is reasonably understood, but whose collective behavior, like that of football crowds and stock market investors, can be sometimes orderly and sometimes chaotic, confusing, and even destructive.
How does individual behavior aggregate to collective behavior? This is one of the most fundamental and pervasive questions in all of science. ... What makes complex systems complex, is that the parts making up the whole don’t sum up in any simple fashion. Rather they interact with each other, and in interacting, even quite simple components can generate quite bewildering behavior. ...
The flip side of complex systems [is that] while knowing the rules that govern the behavior of individuals does not necessarily predict the behavior of the mob, we may be able to predict the same mob behavior without knowing very much at all about the unique personalities and characteristics of the individuals that make it up.
Sometimes, the interactions of individuals in a large system can generate greater complexity than the individuals themselves display, and sometimes much less. Either way, the particular manner in which they interact can have profound consequences for the sorts of new phenomena that can emerge at the level of groups, systems, and populations. In particular, what is it about the patterns of interactions between individuals in a large system that we would pay attention to? No one has the answer yet, but in recent years a group of researchers has been chasing a promising new lead, the science of networks.” Six Degrees p. 23-27
“Individuals have severe limitations imposed on what they can deduce about the world based on what they can observe. A well-known aphorism contends that all politics is local, but really we should say all experience is local — we only know what we know, and the rest of the world, by definition, lies beyond our radar screen. That’s why the small-world phenomenon is so counterintuitive — it is a global phenomenon, yet individuals are capable only of local measurement.” Six Degrees p. 83
“Weak ties can be thought of as a link between individual- and group-level analysis in that they are created by individuals, but their presence affects the status and performance not just of the individuals who own them, but of the entire group to which they belong.” Six Degrees p. 49
“The real issue is that there is a big difference between two people being connected by a short path (which is all the small-world network models claim) and their being able to find it. ... The fundamental difficulty being that you are trying to solve a global problem using only local information about the network. ... Finding paths to the right information becomes particularly important in times of crisis or rapid change. ... Cleinberg’s deep insight was that mere shortcuts are not enough for the small-world phenomenon to be of any actual use to locally informed individuals. In order for social conditions to be useful — in the sense of finding anything deliberately — they have to encode information about the underlying social structure.” Six Degrees p. 136-145
“[When a] system is decentralized, no one has global knowledge. And that’s what makes the puzzle so challenging: How can the system using a local rule, solve a problem that is fundamentally global in character? This puzzle captures the essence of what’s called collective computation. Think of a colony of ants building a nest. Individually, no ant knows what the colony is supposed to be doing, but together, they act like they have a mind.” Sync p. 250
Just for fun Penny tompkins and I have summarised some of the above into
‘The Eight Laws of Small-world, Scale-free Marketing’
soon to be available in all good bookshops:
| Law 1 | The fit get rich so get very good at what you do. |
| Law 2. | The rich get richer because of preferential attachment, so give people a small extra reason to attach to you. |
Law 3.
| Early nodes acquire more links so be one of the first in some area of specialism and keep doing what you’re doing — the early birds eventually get the worms.
|
| Law 4. | Fitness has to be noticed so
work in contexts where your particular skills are visible and keep
putting your talent out there — persistence pays. (J K Rowling’s first
manuscript was turned down by several publishers.) |
Law 5.
| Connectors influence the most so be linked to hubs in your chosen field and be recommendable. |
Law 6.
| Six degrees of separation means you can quiet easily get to anyone — providing you find out who you know knows. |
Law 7.
| Establish weak ties, you never know where they will lead and when they might come in handy. According to Robert Cialdini in Influence, one good way to do this is to do stuff for other people as it activates the Law of Reciprocity.
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Law 8.
| The network decides which
cascades go global and which peter out. So don’t take it personally if
your idea fails to capture the minds of millions, and even more
importantly, don’t take it personally it is succeeds. |